PacLease has tractors with automatic transmissions for rent.
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Check out our April Service Special! Valid through 4/30.
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Shawn Gallagher, our fixed operations manager, reflected on the trucking industry shifts, helping our community and the lessons learned because of the pandemic.
In February 2020, we shook hands and hugged without hesitation. We packed into convention centers, meeting rooms, restaurants and concert halls — networking, talking, laughing and dancing less than six feet apart.
Then it all went away. In March 2020, as the coronavirus pandemic shut down Nevada and the entire nation, we started bumping elbows instead of shaking hands. We connected via Zoom rather than network in person. We relied on breweries and distilleries for hand sanitizer. We snapped up toilet paper and pasta at breakneck pace. We wore masks when we shopped.
All the while, the business community here was impacted in countless ways, big and small. Some shut down completely, others struggled to reopen, and many more found innovative ways to shift their business model to survive — and some even thrived due to a pandemic-related rise in demand.
One year later, the NNBW fielded responses from more than 20 business owners and executives in Northern Nevada — bars, banks, contractors, developers, Realtors, healthcare providers and more — to find out the biggest lessons they have learned since March 2020, and the biggest differences in how their industry now conducts business.
“Our business strategies have always been built around adapting to change and adversity; 2020 was no exception. However, the year certainly represented a new threshold of change and obstacles. As an essential business, we prioritized safety in order to continue to support vital industries and adapted our daily operations to the needs of our customers. We understood that our role, whether it be to support first responders, municipalities, trucking fleets or trades, depended on us being flexible and expanding past the way in which we as an industry defined customer service prior to 2020. What stands out to me is that in the middle of a difficult situation for the world, that our team not only went above and beyond in what they did for our customers, but that this mentality extended past our walls and into the community. I am proud to say that we took the opportunity to give back to local nonprofits, first responders and other local businesses. It’s important to us that our community stays healthy and robust and I am very proud of the selflessness we saw in our team. It can be easy to demonstrate support for others when times are good. It’s when that is more difficult, that the willingness to support others becomes defining.”
Read the full feature here One Year Later: Northern Nevada businesses reflect on industry shifts, lessons learned due to the pandemic.
Fixed operations manager Shawn Gallagher spoke with the Northern Nevada Business Weekly regarding Peterbilt’s decade-long support of the Reno Aces.
VITAL’ AND ‘INVALUABLE’ SPONSORSHIPS
As of mid-March, Edelstein said the vast majority of the team’s corporate sponsors have also either rolled over or renewed their payments for the 2021 season.
“We’re maybe down 25% of where I would expect us to be at this time,” he said. “But, all things considered, that’s 75% up from where we were a year ago when everything went to zero.”
And like ticket sales, he expects sponsorship sales to grow as the team gets closer to opening day, and especially after fans start filling the park.
“We’re down from where we were historically, but we have a really nice base and we have a lot of interest out there,” he said.
To that end, Edelstein said corporate sponsorships are “vital” and “invaluable” to the Aces, accounting for “more than one-third” of the team’s revenue. This, Edelstein said, enables the team to offer tickets at affordable, family-friendly rates.
Which is one of the reasons Greater Nevada Credit Union (GNCU), the title sponsor of Greater Nevada Field, signed a 15-year partnership and naming rights agreement with the Aces in 2016, said Michael Thomas, vice president of marketing at GNCU.
“We support what Greater Nevada Field does for the community as a gathering place,” Thomas said. “I think it’s important for any organization to strategically look and say, hey, can we achieve our marketing objectives and at the same time allow a greater good in the community?
“And I think that’s why the partnership side makes sense,” he continued. “You get to have the experience of, yes, it’s achieving my marketing goals, but also by giving funds that are necessary for the Reno Aces to operate so they can put an affordable product on the field, and more families can afford to see a game. And from an economic standpoint, it just makes the community more attractive overall. Baseball and entertainment are another mix to not only recruit people that want to come work here or choose Reno to invest as a business owner or corporate entity, but also keep them in the community.”
Peterbilt Truck Parts and Equipment and Silver State International have also been a longtime partner of the Reno Aces, sponsoring the team’s Military Appreciation Night for about a decade, said Shawn Gallagher with Peterbilt Truck Parts and Equipment and Silver State International.
Along with the company’s staff being avid baseball fans and military supporters, Gallagher said being a corporate sponsor for the Aces brings in plenty of new business.
“We’ve got an awful lot of billboards and a lot of digital advertising out there that we take advantage of that I really appreciate,” Gallagher said. “Many of the fans, through some six-degree of separation, are a customer of ours or a customer’s customer of ours, so I like being in front of those folks.
“Not to mention, this is a really beautiful stadium in a community that needs an outlet. I mean, there’s a lot of fun things to do in this town, but what a nice place to go.”
Read After economic year to forget, rejuvenated Reno Aces ready to get back to business here.
