We’re proud to announce that Lane Powell, Chief Operations Officer of Peterbilt Truck Parts & Equipment and Silver State International, is featured in the latest edition of Smart Money magazine. His editorial, “Why Now Is the Time to Invest in New Business Vehicles,” offers valuable insights for business owners and fleet managers as 2025 comes to a close.
In his piece, Lane explores why Q4 2025 presents a unique opportunity to strengthen your fleet both operationally and financially. With continued uncertainty in the regulatory landscape and evolving business demands, Lane explains how strategic investments made before year-end can offer significant advantages.
The One Big Beautiful Bill Act (OBBBA) extended a 100% bonus depreciation deduction for qualifying business assets acquired and placed in service before the end of 2025. That means businesses that purchase and begin using new vehicles before December 31 can deduct the full cost on their 2025 taxes — a major incentive for those considering an upgrade.
Beyond tax benefits, new trucks and equipment bring long-term value. With advanced safety systems, fuel-efficient engines, and full warranty coverage, they help reduce downtime, minimize maintenance costs, and improve driver safety. For larger fleets, those gains compound through better logistics, lower insurance rates, and more predictable operating costs.
Lane emphasizes the importance of lead time and compliance when adding vehicles to your fleet. Custom orders or specialized configurations can take weeks or months to deliver, and vehicles must be fully operational — not just purchased — before year-end to qualify for the tax deduction. Planning ahead ensures you’re ready for DOT compliance, registration, and integration into your operations.
A final piece of advice from Lane: Don’t go it alone. Work closely with your tax advisor, dealership, and fleet specialists to make sure your purchase aligns with your company’s needs and long-term goals.
Lane’s Smart Money feature highlights his deep understanding of the balance between financial strategy and fleet performance, offering readers practical steps to navigate the evolving business and tax landscape of 2025.
Read Lane Powell’s full editorial in Smart Money magazine here.
This past Saturday, Peterbilt Truck Parts & Equipment was proud to be part of the Nevada Day Parade 2025 in Carson City! With one of our trucks rolling down Carson Street, it was an exciting opportunity to celebrate Nevada’s heritage, community spirit, and the drivers who keep our state moving.
The parade brought together families, local businesses, and residents for a day full of pride, tradition, and fun. Our truck, decorated in the “Wild Wild West” theme, caught plenty of attention, and we loved seeing so many people cheer as it passed by. Events like these allow us to connect with the community we serve every day, from professional drivers to fleet operators, small businesses, and everyone in between.
At Peterbilt Truck Parts & Equipment, we’re committed to supporting the Nevada trucking community with reliable parts, expert service, and resources that keep trucks running strong. Participating in local events (like the Nevada Day Parade) is just one way we celebrate the people and machines that make transportation possible.
A huge thank you to everyone who waved, cheered, and showed their Nevada pride! Your support means a lot to us, and we’re looking forward to more community events in the future.
Whether you’re a long-time Peterbilt driver or just a fan of trucks, stay connected with us for news, events, and more.
This year, Peterbilt Truck Parts & Equipment is honored to step up as a sponsor of Nevada Day 2025, joining in the celebration of our state’s rich history, vibrant culture, and the spirit of community. Nevada Day is a longstanding tradition, and we’re excited to be part of the festivities that bring our communities together.
Nevada Day isn’t just a parade or local event — it’s a moment to reflect on heritage, unity, and the values that drive us forward. Peterbilt’s commitment to Nevada goes beyond trucks and parts. It’s about being part of the fabric of this state, investing in its people, and supporting its future.
By sponsoring Nevada Day, we aim to:
Nevada Day 2025 kicks off on Nov. 1 in Carson City with the “Wild Wild West” parade as a centerpiece. Expect floats, marching bands, historic demonstrations, balloons, and more — all bringing Nevada’s story to life. Peterbilt will have a presence there, showing our support and celebrating alongside Nevada families and businesses. Keep an eye out for one of our trucks in the parade!
As a sponsor, Peterbilt will be there not just as a logo, but as a committed participant — engaging with attendees, sharing our passion for innovation and service, and celebrating what makes Nevada unique. We look forward to seeing you in Carson City, waving from the parade, and sharing in the pride of this special day.
Whether you’re coming to see the floats or just soaking in the festive energy, we hope you’ll stop by and say hello. For updates, parade route info, and more, check out the official Nevada Day website.
Together, let’s make Nevada Day 2025 one to remember.
We’re excited to share that Northern Nevada Business Weekly recently featured Marty Makrdichian, Director of Service at Peterbilt Truck Parts & Equipment in Sparks, for his appointment to the Nevada Kids Foundation Board of Directors.
Marty has been a dedicated supporter of the foundation since its inception in 2021, rallying his Peterbilt team to get involved and helping facilitate the annual Texas Hold ’Em charity poker and bingo tournament hosted at our Sparks location.
This recognition in NNBW shines a light on Marty’s leadership both at work and in the community. His passion for supporting local children reflects the values we live by at Peterbilt—service, commitment, and community impact.
Congratulations, Marty, on this well-deserved recognition!
Read the full NNBW article here.
Our very own Anne Keele, Chief Financial Officer of Peterbilt Truck Parts & Equipment, was honored as one of Nevada Business Magazine’s 2025 Women to Watch on Aug. 6, 2025, in Las Vegas.
Chosen from hundreds of nominations, Anne was recognized for her remarkable career, leadership, and deep commitment to the northern Nevada community.
Anne’s journey with Peterbilt spans over 31 years, beginning at the front desk and growing into her current role overseeing every aspect of the business—from accounts payable to truck sales and inventory control. Her leadership extends far beyond the office; she’s a gifted musician who has performed with the Reno Philharmonic for 20 years and now volunteers with the Reno Pops Orchestra. She also serves as treasurer for the Northern Nevada Rural Concert Initiative, bringing live orchestral music to rural communities and mentoring young musicians.
When asked about her career path, Anne admits it surprises people that she works in trucking:
“Trucks were never on my radar, but I’ve grown to love the industry—its evolving technology, its vital role in our economy, and its constant change.”
Anne’s advice to the next generation of female leaders is as inspiring as her career:
“Trust your voice and value your worth. Lead with authenticity, integrity, and confidence—especially in fields where women are underrepresented. Seek mentors who inspire you and be a mentor yourself.”
We are incredibly proud to see Anne recognized among such an accomplished group of women who are shaping Nevada’s future. Congratulations, Anne, on this well-deserved honor!
Read more about the Women to Watch here.
We’re proud to share that our very own Lane Powell was recently featured in Northern Nevada Business Weekly’s “Smart Money” publication, offering insights into the evolving landscape of the trucking industry—especially in Northern Nevada.
In the article, Lane discusses the critical role our region plays as a shipping and distribution hub and how factors like tariff policies and environmental regulations are reshaping freight demand, pricing, and logistics networks. From supply chain disruptions to CARB (California Air Resources Board) emissions mandates, these forces are having a direct impact on how goods move across the western U.S.—and the trucks that make it possible.
“Trucks transport approximately 72% of all imported goods in the U.S., valued at over $10 trillion annually,” Lane explains. “Even small shifts in policy or demand can have major ripple effects, especially in a region like Northern Nevada that depends on stable freight activity.”
We’re grateful to have Lane’s voice representing Peterbilt Truck Parts & Equipment and helping shine a light on the challenges and opportunities facing our industry.
Read the full article in the July edition of “Smart Money” by NNBW.
It’s that time of year again — when the city of Reno transforms into the heart of the West. From June 18 to June 28, the 2025 Reno Rodeo takes over, bringing excitement, tradition, and community pride to northern Nevada. At Peterbilt Truck Parts & Equipment, we’re proud to sponsor this incredible event — a symbol of our region’s hard work, grit, and Western spirit.
Known as the “Wildest, Richest Rodeo in the West,” the Reno Rodeo has been a staple since 1919. Each year, more than 140,000 fans flock to the Livestock Events Center to experience everything from bull riding to barrel racing. The event is PRCA-sanctioned and ranks in the top 10 professional rodeos in the country — a source of pride for our community.
But it’s not just about entertainment. The Reno Rodeo has a strong charitable mission:
This year, we’re trading wrenches for ropes! Our Peterbilt Truck Parts & Equipment team is competing in the Steer Decorating event on Friday, June 27. This high-energy competition pairs two teammates: one ropes the steer while the other dashes to tie a ribbon on its tail. It’s fast, fun, and full of the teamwork and precision we use in the shop every day.
The values at the heart of the Reno Rodeo — resilience, reliability, and respect for tradition — align perfectly with what drives Peterbilt Truck Parts & Equipment. Whether we’re serving customers in the shop or supporting community events, we believe in:
We invite you to join us at this year’s Reno Rodeo. Come cheer on your favorite events, stop by and say hello, and help us celebrate everything that makes northern Nevada such a special place to live and work.
Saddle up, Reno — let’s make it a rodeo to remember!
At Peterbilt Truck Parts & Equipment, community isn’t just part of what we do—it’s part of who we are. This month, we’re honored to serve as the title sponsor of an event that combines two of our favorite things: great golf and giving back.
On Monday, June 16, the 3rd Annual Fairways for the Future Charity Golf Classic tees off at the beautiful Montreux Golf & Country Club in Reno. Hosted by the Nevada Kids Foundation, the tournament raises funds to support education programs, classroom resources, youth sports, and scholarships for children across Northern Nevada.
And yes, Montreux is just as exclusive as it sounds. Normally a private course, this is one of the few times each year the public gets to play its pristine greens—making the day even more special.
Every day, we rely on the power of preparation—making sure trucks are running safely, efficiently, and reliably. The same principle applies to young people. When kids are equipped with the tools, support, and opportunities they need early on, they’re far more likely to succeed later in life.
That’s the driving force behind the Nevada Kids Foundation’s work. Their programs provide essential school supplies, fund classroom wish lists, support youth athletics, and offer scholarships to students who need a hand up. As a local organization, they’re making a direct impact right here in our community—and that’s something we’re proud to stand behind.
Fairways for the Future is no ordinary charity golf event. This year, the tournament has expanded to include two full shotgun starts—one in the morning and one in the afternoon—allowing more participants to enjoy the course and contribute to the cause.
Golfers will enjoy a world-class round at Montreux while knowing their participation is helping to fund real change for kids in our region. From green fees to gear, it’s a day of good fun for a great purpose.
If you’re a golfer—or just someone who wants to support Nevada kids—there’s still time to sign up. A few afternoon foursome spots remain, and sponsorship opportunities are still available for local businesses looking to get involved.
Event details:
We hope to see you on the course—making memories, building connections, and most importantly, supporting the future of Nevada’s kids.
Lane Powell, the chief operations officer of Peterbilt Truck Parts and Equipment and Silver State International, explains the difference between leasing vs. owning a fleet of any kind in NNBW’s Smart Money section. It’s a critical decision many business owners and fleet managers face.
This choice impacts everything from upfront costs to long-term financial stability and operational flexibility. While both leasing and owning offer unique advantages, the decision depends on a variety of factors including business size, budget and long-term goals.
See full article here.
On Sunday, we teamed up with RennerVation Foundation and Nevada Kids Foundation to host A Little Red Truck Christmas Adventure . Over 150 local foster and at-risk youth and their families joined us for a day filled with holiday cheer. The day was filled with fun holiday activities hosted by Washoe County Sheriff, Ace Hardware, Friends of the Pack, and Upward Bound, and delicious treats from Dutch Bros, Doughboy Donuts, C’s Mad Hatter Bakery, and Daddy’s Tacos! A huge THANK YOU to everyone who helped make this day so special. ❤️
